Web traffic on Android tablets from various vendors grew substantially after the Christmas holiday, cutting the iPad’s share by more than 7 percent.
Nonetheless, Web traffic on Apple’s iPad continues to outdistance the competition overall, now accounting for nearly 79 percent of all Web page impressions, according to data compiled by Chitika Insights.
Chitika, which runs Web-based ad network., said its findings are based on hundreds of millions of ad impressions from Dec. 1 to Dec. 27.
Chitika found that the iPad’s share of tablet Web traffic declined by 7.1 percentage points—from 86 percent to 78.9 percent—after Christmas Day, 2012.
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