The Beginning and the End of Mercury - Mercury, 1939-2010

Plymouth. Oldsmobile. Pontiac. Now add one more name to the list of recently lapsed American car brands: Mercury. The culling of the domestic herd continues.Plymouth. Oldsmobile. Pontiac. Now add one more name to the list of recently lapsed American car brands: Mercury. The culling of the domestic herd continues. For the Detroit Three, this is neither a good thing nor a bad thing; it's simply a trend that has to play out so the automakers can move forward. Ford currently owns around 16 percent of the North American car market, with its junior division Mercury holding a shaky grasp on less than 1 percent. The brand no longer justifies its marketing budget, let alone the huge investment required to develop new products. So Mercury is going away. By the time you read this, the division will be in wiping-up mode, cleaning up the remaining inventory and turning off the lights one last time.


Photo Gallery: The Beginning and the End of Mercury - Hot Rod Magazine

Photo Gallery: The Beginning and the End of Mercury - Hot Rod Magazine


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