Filed under: Convertible, Performance, Marketing/Advertising, Videos, Chevrolet, Toys/Games


Super Bowl commercials are big business, with multimillion-dollar 30-second spots and productions that seem to get more costly and elaborate every year. General Motors bucked that trend by giving independent film makers the opportunity to make their own 60-second spot, with the winner having their ad played in front of an estimated 110 million viewers during The Big Game.

Long Island, New York resident Zach Borst is that winner, and his first place entry is available after the jump. Borst decided to show what would happen if a new graduate was given a brand-new Camaro convertible as a graduation present - except the grad is really getting a mini fridge. Sounds like a bit of a letdown to us, but Chevrolet marketing boss Joel Ewanick says the ad "clearly shows the passion that Chevrolet elicits."

Hit the jump to read the GM press release and stay to watch the minute-long video.Continue reading GM chooses "Chevy Happy Grad" for Super Bowl ad
GM chooses "Chevy Happy Grad" for Super Bowl ad originally appeared on Autoblog on Fri, 20 Jan 2012 10:01:00 EST. Please see our terms for use of feeds.
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