Vintage Corvette Advertisement - Pleasure Package

A Rare Insider's Peek At Corvette Marketing 50 Years AgoFifty years ago, Corvette was a new, struggling nameplate, on the verge of overcoming some very tough obstacles and poised to blow the market wide open. The early years were discouraging. Despite heavy corporate investment, early sales were dismal, and sharp competition from arch-rival Ford's Thunderbird had GM ready to pull the plug. But with a couple of good years of V-8 power under its belt, Corvette was beginning to turn around. More power was translating into more sales. Funny how that works.


Photo Gallery: Vintage Corvette Advertisement - Rare Insider's Peek At '57 Corvette Marketing - Corvette Fever Magazine

Photo Gallery: Vintage Corvette Advertisement - Rare Insider's Peek At '57 Corvette Marketing - Corvette Fever Magazine


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