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Read This: Auto Extremist advocates for Corvette as brand wi

This is a discussion on Read This: Auto Extremist advocates for Corvette as brand wi within the Corvette forums, part of the Vehicle Specific category; Filed under: Convertible , Coupe , Performance , Marketing/Advertising , Chevrolet , GM The 2014 Chevrolet Corvette really grinds Peter ...

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    Blown, Stroked, & Sprayed

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    Exclamation Read This: Auto Extremist advocates for Corvette as brand wi

    Filed under: Convertible, Coupe, Performance, Marketing/Advertising, Chevrolet, GM


    The 2014 Chevrolet Corvette really grinds Peter De Lorenzo's gears. Or, more accurately, the self-anointed Auto Extremist has an issue with what he sees as mismanagement of the legendary sports car by General Motors executives. In a new editorial on his website, De Lorenzo argues it's time to split Corvette off from Chevrolet to create an all-new brand, complete with a model range with at least three new takes on the sports car. Capable of fully leveraging the successes of the Corvette Racing program and brandishing the full might of GM's technical prowess, the Corvette brand would theoretically give Porsche something to sweat over.

    Sure, that sounds like a party, but given GM's troubled track record when it comes to launching (let alone managing) brands, we say that's slippery slope that could just as easily end with the whole Corvette franchise in the scrap bin. Either way, the notion is certainly an interesting one. Head over to Auto Extremist to take in the full editorial, and then let us know what you think in Comments. Should GM split off its most storied nameplate?


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    Read This: Auto Extremist advocates for Corvette as brand with multiple models [w/poll] originally appeared on Autoblog on Fri, 25 Jan 2013 19:15:00 EST. Please see our terms for use of feeds.
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    expensive tires az gt eater's Avatar
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    A $40 K 375 hp 2800 pound car? That sounds promising.

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    Junior Member Strykerg8GT's Avatar
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    Its an interesting concept and I thought GM might attempt something like this when they restructured during their bankruptcy process.

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