When the GTO arrived early in the 1964 model year, it was a game-changer for Detroit. The formula was brilliant.When the GTO arrived early in the 1964 model year, it was a game-changer for Detroit. The formula was brilliant: Take a mid-size car (the Tempest), add all the heavy-duty parts available, the strongest engine allowed (the 389), racing-type branding (the GTO name), and the availability of Pontiac-style creature-comfort options and accessories. In 1964, marketing to the burgeoning youth market was new and untried. While Pontiac was off the line before the competition, by the following year, nearly all of the competing carmakers were offering their versions of a muscle car.
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Photo Gallery: The 1969 Pontiac GTO Judge: Hyping The Hype - High Performance Pontiac





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