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04-05-2013, 06:00 PM #1
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GM trademarking the Chevelle name
GM trademarking the Chevelle name
The big question: will they slap it on a car?In December of last year, General Motors filed the paperwork to secure the "Chevelle" trademark, according to the GM news hounds over at GM Authority. Of course, this immediately leads us at Chevy High Performance and others to start wildly speculating that the Chevelle name could resurface on a car within the next few years. Consider the key requirement to file for such a trademark: a legal document known as a "Statement of Use" (SOU) has to be in order; this generally outlines the company's immediate plans for using the name. However, it can also be filed within three years of the application, pushing back the exact reasoning for use to a later date. If the proper math is done, three years just happens to coincide with the expected redesign of the Australian-built Chevy SS sedan that has just been introduced. We may be getting ahead of ourselves a bit though... so let's back up.
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Photo Gallery: GM trademarking the Chevelle name - Chevy High Performance
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