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11-04-2014, 04:00 PM #1
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Manchester United stars spurning free Corvettes and Camaros
Filed under: Performance, Marketing/Advertising, Chevrolet, GM, UK, Celebrities
High-profile soccer players, or footballers as they're known outside the US, in the English Premier League are known for two things - excellent footwork and a propensity for writing off a wide variety of high-dollar automobiles. Considering their questionable driving talents, then, we'd think the fact that the players of Chevrolet-sponsored Manchester United are ignoring the team's free fleet of Camaros and Corvettes for their own vehicles isn't necessarily a bad thing for the team's sponsor.
Still, Chevrolet isn't happy that its 47-million-pound-per-season ($75.2 million at today's rates) sponsorship, which includes a fleet of 15 Camaros and Corvette Stingrays for the players to use, aren't being used by stars like Robin van Persie and Wayne Rooney (shown above). A tabloid shot of one of the players at the helm of a Corvette would be a publicity coup for Chevy, considering the average footballer's preference towards Range Rovers, Porsches and Bentleys.
According to The Daily Mail, the fleet of vehicles has only been used by the workers at the team's Carrington training ground rather than the players themselves. Speaking to The Mail, a Chevy spokesman said players weren't obligated to drive the cars, which are part of a "voluntary drive program."Manchester United stars spurning free Corvettes and Camaros originally appeared on Autoblog on Tue, 04 Nov 2014 08:46:00 EST. Please see our terms for use of feeds.
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